How R3 Digital Supports Blatchford’s Vision for the Future

Driving Digital Transformation: How R3 Digital Supports Blatchford’s Vision for the Future

At Blatchford, innovation is at the heart of everything we do, whether designing life-changing prosthetic solutions or connecting with those who rely on them. As part of our digital transformation journey, we’ve partnered with R3 Digital, a Salesforce Platinum Partner, to help us build a more connected, agile, and future-ready business.

Robbie Woodhead, Technical Director

We met with Robbie Woodhead, Technical Director – Digital Health, to learn why Blatchford chose R3 Digital, what we’ve achieved together, and where the partnership is heading.

A Partner That Understands Our Industry

When Blatchford began searching for a digital partner, we sought more than technical expertise we wanted a team that understood the unique challenges of the medical device industry.

“R3 Digital stood out not just because they’re a Salesforce Platinum Partner, but because of their experience in healthcare and medical devices,” says Robbie. “They knew our world, and that made a huge difference."

Their size and working model were also a strong fit. R3 Digital was big enough to offer robust expertise, but small enough to integrate closely with Blatchford’s internal teams. Their agile methodology aligned with our need to deliver change iteratively and responsively.

From Conference Introduction to Strategic Collaboration

The relationship began organically at a Salesforce annual conference. During the event, Blatchford representatives connected with R3 Digital and were immediately impressed by their capabilities and track record.

It quickly became clear that R3 Digital’s blend of industry knowledge, technical skill, and collaborative spirit made them the right partner to help bring our digital vision to life.

Bringing Innovation to Life at Our Annual Conference

That growing partnership was displayed during Blatchford’s April conference, where R3 Digital played a pivotal role.

The event showcased our innovation roadmap, focusing on how we use Salesforce to transform customers' engagement with us. A highlight was a major project launch—an initiative built with R3 Digital to reshape our customer experience through Salesforce.

Not only were they instrumental in delivering the project, but R3 Digital also sponsored the event, reflecting their commitment to the partnership and shared goals.

Building an Agile, Connected Digital Ecosystem

The partnership's impact has been wide-reaching. Working with R3 Digital has enabled Blatchford to adopt a more agile approach to digital transformation, a strategy that is becoming increasingly essential in today’s fast-paced healthcare landscape.

By combining our teams with theirs, we've created a truly collaborative working model that’s allowed us to develop an integrated digital ecosystem with Salesforce at its core. That means faster innovation, better team alignment, and a seamless customer experience.

Real Results: Transforming Customer Support

One of the most tangible outcomes of the partnership has been the transformation of aftermarket customer support.

With R3 Digital’s help, Blatchford integrated Salesforce Service Cloud into our enterprise systems, significantly improving how we manage customer enquiries and support. The result? We offer faster response times, a more connected service experience, and a platform ready to scale with our business.

Looking Ahead: A Strategic Digital Partnership

The future of the Blatchford-R3 Digital partnership is bright. R3 Digital is now a long-term strategic partner, helping to maintain and evolve our Salesforce implementation as our business grows and customer needs continue to evolve.

“They’re not just supporting what we’ve already built,” Robbie says. “They’re helping us develop new capabilities and keep pushing forward with innovation."

Final Thoughts

In R3 Digital, Blatchford has found more than just a technology provider—we’ve seen a team that shares our commitment to progress, quality, and meaningful impact. Together, we’re building the digital foundations for the next generation of Blatchford innovation, designed for today and the future.